Holly Green
A few weeks ago I wrote about a stodgy safety products manufacturer that dramatically increased sales of its goggles by studying fashion trends. I’m not suggesting we all start subscribing to Vogue, Glamour or Elle (although maybe that is not a bad idea). What we do need to do is start looking beyond the walls…
Do you think email, Twitter, and Facebook are workplace annoyances? When it comes to blocking innovation, they’re not nearly as destructive as your own internal distractions.
Still think Twitter is a silly fad? A month ago, I posted a blog that included a negative comment about the new Chevy Volt and our cash-strapped government’s plan to support the vehicle through incentives and outright purchases. The very next day, the Volt product manager tweeted me to ask if I would give him…
A colleague sent me an interesting report the other day – 125 Linked-In Job Search Tips. It’s a great read that got me thinking about how much things have changed in the employment landscape since I started my career. It also reminded me of how critical it is to keep up to date on changing…
Not only is our world moving faster and faster these days, it is also becoming more connected than ever. And it looks like the corporate world has finally gotten the message. For the past few years, I have been talking to clients and keynote audiences about the importance of embracing social media as an additional…
Wow, what a year! 2009 has come and gone, and many of us are taking a huge sigh of relief. Going through one of the worst recessions in U.S. history will certainly take the wind out of your sails. But we appear to have weathered the worst of the storm. And while the economy might…
Wait your turn. No pushing in line. Yield to pedestrians. Treat others the way you would like to be treated. Certain timeless rules are better obeyed than broken. But in today’s topsy-turvy business world, many of the rules that informed and guided previous generations of business leaders no longer apply. If you’re not breaking rules…
It’s no secret that more and more companies are using Twitter and other social media to connect with their customer base. But just who are they Tweeting and what kinds of results are they getting? Socialmediatoday recently published a fascinating survey report entitled “The Coming Change in Social Media Business Applications: Separating the Biz from…
To Twitter or not to Twitter, that is the question. Obviously, Shakespeare didn’t write it quite like that. But if he lived in today’s world, he might have. And more important, if he ran a business or had P&L responsibility for a product line, the answer to his question would be an unqualified yes! Most…
Social media and trust are two concepts not often used in the same sentence. But in a linked-in world where applications and sites including YouTube, Facebook and Twitter are rapidly changing the way people communicate with each other, social media and trust will play increasingly important roles in determining how your company is perceived by…
