Holly Green
Which is more important for a business to engage in – strategic planning or strategic thinking? If you answered “both,” you win the prize. What’s the difference between the two? Typically, strategic planning involves a formal process whereby company leaders and senior managers gather for a day or two and peer into the future to…
Imagine if Hogwarts, the mythical school of magic and sorcery in the Harry Potter books, taught strategic planning. You could use enchanted mirrors to gaze into the future with unerring accuracy. You could conjure up potions for warding off evil competitors, recite charms for turning lousy products into perennial moneymakers, and chant incantations for rendering…
It’s no secret that more and more companies are using Twitter and other social media to connect with their customer base. But just who are they Tweeting and what kinds of results are they getting? Socialmediatoday recently published a fascinating survey report entitled “The Coming Change in Social Media Business Applications: Separating the Biz from…
Creating Your Destination Statement: How to Get From Here to Where You Want to Go When Roger Bannister was attempting to become the first athlete to break the four-minute mile, all the “experts” told him it was impossible. Some even suggested he risked death by pushing his body beyond human limits. Of course, we now…
Have you ever noticed that no matter how much some things change, others remain the same? The modern workplace has changed almost beyond recognition, yet, many companies still manage their employees as if we were in the 80’s. Twenty-five years ago, managers basically gave employees tasks to complete, providing only as much detail as needed…
