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Using Online Reviews to Grow Your Business


The world has changed and while word of mouth marketing is still one of the best ways to get new customers for your business it is no longer the only good way to do this. With the advent of the internet and social media, things have changed.

What others say about you online is important. How you respond to both the negative and positive reviews also says a lot about your business.

You may be wondering, how to get reviews for your business? Take a look at these tips and find out how.

Create an Email Campaign

An email campaign is one of the best ways to ask customers to review your products or services. Many big-name companies use this approach successfully.

Asking people to review your product via email is easy and effective. You can even automate it.

Once the service or product is delivered you can immediately ask for a review.

Many of your customers will be happy to oblige you since most people know about online reviews and are used to getting this type of request.

Get on Social media

Depending on which social media site you are on you may be able to get customers to review you right there. However, you can get reviews on your website or just about anywhere else simply by asking for it.

Post a provocative picture on your social media account, put a link to your review page. This makes it easy for people to just pop in and leave their thoughts.

Respond to Reviews

It is important to accept that you may get negative reviews in the process of asking for reviews. This is normal, not everyone is going to love what you do.

Remember that there are some people who skip to the negative reviews first when deciding to contact a business. Respond to your negative reviews politely and offer to help resolve the matter. This will make your company look professional and responsive.

Reward Customers for Reviews

People are more likely to give you a review if there is something in it for them. The reward does not have to be complicated it could be something as simple as offering a gift certificate to the first ten or twenty people who review your product or service.

Another good approach is to offer to donate a specific amount of money every time someone leaves a review. These are just a few ideas, if you brainstorm you are sure to find rewards that do not break the bank and are perfect for your business.

Your Reputation is Everything

Online reviews are now something that people have come to rely on to get an idea about what to expect about a product or service. This means that you need to make a good first impression.

This doesn’t mean that you have to have a perfect five-star average but it does mean that you need to show that you can make customers happy. If you do get bad reviews just remember to respond to them and offer to make the situation right. This will go a long way in helping your online reputation.

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