Contributed

Are you switching your start-up venture to work remotely?  Or planning to start a remote start-up?  That’s a good decision considering the current state of affairs. With the global spread of the pandemic and the risks associated with it, it is not just a good idea to operate remotely but also safe for the health…

Once set up, businesses can hum along quite happily for many months without anything going seriously wrong. You have a business model that works, customers are happy, and your staff simply go about their usual tasks to make it happen. For once, you’re able to sit back in your chair, casually read the news, and…

When looking at mobile marketing, you need to think about the most effective ways to reach your audience on the devices that are seemingly always at hand, in their bags, or in their pockets. However, dialling isn’t always the right solution. Here, we’re going to look at why text marketing can be just as effective…

It’s all good and well getting interest from a potential customer once, but if you want to build a long-term, successful venture, then it’ll be best if you’re getting people returning to your business again and again. While there are many ways to do this, one of the best ways is to develop an email…

Too many businesses find themselves set in their ways. They might have Their Way of doing things, but they should know by now that the business world changes significantly and regularly. This means that what has worked in the past will not work forever. With this in mind, it’s essential to consider why adaptability is…

Major corporations regularly embark on global projects that involve teams in diverse geographical locations. If you are considering embarking on a global project, or are already involved in one, then consider these factors that will have a huge impact on the success or failure of your project.   Diverse geographical location   When a team…

Employees are the backbone of any organization, and therefore it is essential to keep them motivated. The more motivated your employees are, the more work they do, and the more money it makes you. After all, it takes a lot of work to find the perfect hire for your company; you want to ensure you…

If there is one common thread that every single business in every single industry has, it’s online marketing. We are living in a digital age, which means that you want to take up a digital space to be able to be relevant and offer something to your customers. User experience for your website and your…

Have you ever noticed that all the best marketing tactics are the least expected?  Take blogging, for instance. Thirty years ago, nobody imagined that a post on a company’s website would become a viable replacement for regular ads. But in 2020, nobody bats an eyelid. It’s perfectly normal for modern firms to adopt a “content-first”…

Bookkeeping is one of the most difficult parts of running your own contracting business. Keeping accurate records of your finances means that your business can function transparently and efficiently. These tips will help to make your bookkeeping much simpler.  Use different checking accounts. The easiest way to keep track of your expenses and profits is…

In the world of COVID-19, the pandemic has shown us how important brand image is. If you can be seen to be helping customers the most, trying to abate their fears, trying to maximize their positive thoughts and helping them to achieve something, you will forever be in their good books. Why? Well, in our…

The success of any business varies with the efficacy of its marketing strategy. If you are not making money or guarantee a return of investment, future stability is compromised, and business can be on the verge of hitting rock bottom. However, several factors, such as building an effective sales funnel, can increase the success rate. …