If you’re a new entrepreneur, you probably want to take your industry by storm. You know you have a lot of competition, so you have a challenging task ahead of you. This means you have to find the best ways to reach your goals, and quickly. This is where content marketing tips for startups come in. In basic terms, content marketing for startups is the art of creating and distributing content for promoting your startup business.
You can use these content marketing tips to help you develop an effective content marketing strategy. Learn the most effective techniques for content creation and distribution.
Search Industry Hot Topics
If you’re just getting started, you might be a bit lost on what kind of content you should be creating. To start you off, you could try to pick out ideas from content that is already successful. Research what has worked with your target audience before to start coming up with topic ideas.
Based on your research, you want to create something fresh. The content that you create should be more useful and more interesting than the article that you took the idea from.
For example, if you find an article with tips for first-time managers that is being shared a lot, write a more detailed piece with step-by-step instructions for training new managers. If you’re struggling to create fresh content, you can hire professional content writing services to help you.
Turn your own popular text content into something new and shareable, like an infographic or a video.
Submit Guest Posts To Reputable Sites
New startups always struggle with building an audience at first. You might be an expert in your niche, but with no audience to see that, you’ll find it hard to market yourself.
This struggle means you will have to find a different way to help you reach for an established audience. The best option to get started is to connect with reputable, high-authority sites that have loyal readers of their own.
If you can submit quality guest posts to these sites, you will get valuable backlinks and traffic driven back to your site. You can build a reputation while supplying fresh content.
An easy way to find sites that are looking for guest content, use search terms, like:
- Keyword + “contribute”
- Keyword + “write for us”
- Keyword + “become a contributor”
- Keyword + “guest blogging”
Shortlist the best websites to write for by checking their Domain Authority. DA determines the reputation and quality of a website. The higher the DA, the more visibility your guest post will have.
Create More Visual Content
When you’re scrolling social media, think about the content that usually catches your eye. Is your attention caught by a lengthy text post or an infographic that shares the same information?
If you would choose to look at the infographic, then you’re not alone. A picture will attract more people. People can process visual content much more easily than text-based content.
Your content strategy should involve producing infographics, memes, graphics, and videos, as well as blog content. This kind of content can be easily shared through social media channels and email. If you only share article links, people might not bother to click on them.
Produce Content Regularly
Consistency is important for the success of the content strategy for startups. You will need to produce content on a regular basis, to show your readers that they can trust you. Don’t expect to create a new blog post every day, especially if you want to produce content that is of good quality.
You will need to have a content schedule in which you produce a piece of content at least once a week. Aim for two blog posts a weel for consistency.
To draw more readers, send a weekly digest email to keep subscribers up to date on new posts. This attracts readers who don’t check your site on a regular basis but do subscribe to a weekly digest.
Involve Influencers In Content Creation
Influencers are people who have built a reputation in their niche or industry. They’re known to be experts on certain subjects and seen to be trustworthy sources of information. People listen to what they say and they can influence people’s decisions.
As part of your marketing strategy, you can make the most of their influence and get them involved in your content.
Promote Your Content On Social Media
Social media marketing and content marketing should always go together. When you create a new blog post, a lot of readers won’t realize if they’re aren’t checking your site all the time. You can reach those readers by promoting the content that you create on social media sites like LinkedIn, Twitter, or Facebook.
You need social media as part of your content marketing strategy for any startups.
To get the most clicks, create an image that explains a few of the key points from your post. Add a link to the full post in the caption or description. This means you’re giving people a preview of the content to entice them to click through and read the rest.
You can make a post even more visible by using paid promotions. By promoting your posts to the right audiences, you can draw an audience that is similar to your existing followers. This new audience might have never heard of you, but their curiosity can be stirred by seeing an interesting sponsored post on their newsfeed.
These tips can help you to excel in your content marketing as a startup. These tips are easy to use, meaning they can be implemented by both novice and seasoned entrepreneurs. The best content marketing strategy comes down to knowing your target audience well, and knowing what they like. You need to know which social media channels they frequent, so you know which channels to put your content onto. If you can create quality content, you can build a reputation as being knowledgeable about your niche, and attract those all-important first customers.