marketing

Are You Wearing Rose-Colored Glasses?

Business leaders often see their organizations through rose-colored glasses. Find out how to get in touch with what’s really going on in your organization.

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What the World Cup Is Telling Us

Have you been watching the World Cup? I am a huge soccer fan and really enjoy the World Cup because it’s such a fascinating international spectacle. Plus, it never fails to serve up some interesting lessons that have real application in the business world. For example: Life isn’t always fair. The U.S. team was victimized…

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The New Inside Track to Connecting with Customers

It’s no secret that more and more companies are using Twitter and other social media to connect with their customer base. But just who are they Tweeting and what kinds of results are they getting? Socialmediatoday recently published a fascinating survey report entitled “The Coming Change in Social Media Business Applications: Separating the Biz from…

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Social Media: The New Competitive Advantage

To Twitter or not to Twitter, that is the question. Obviously, Shakespeare didn’t write it quite like that. But if he lived in today’s world, he might have. And more important, if he ran a business or had P&L responsibility for a product line, the answer to his question would be an unqualified yes! Most…

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Thriving in a New and Uncertain Economy

Finally, some evidence that the economy is starting to show signs of life! In its June 2009 Investment Outlook, Morgan Stanley Smith Barney reported that eight of their nine economic signposts for 2009, which represent a varied mix of indicators from consumer sentiment to U.S. leading economic indicators, have posted an upward trend since the…

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