Did you know that Facebook gets an average of four billion video views per day? This shows why Facebook is such a vital platform when it comes to marketing your business successfully in the current day and age.
If your Facebook videos are failing to make the impression you had hoped for, it could be because you have not marketed them correctly, or it could be because they weren’t created very well to begin with! Read on to discover whether you are making any Facebook video advertising mistakes…
Do you analyse the results of your videos?
If you don’t, how are you ever going to know how they are performing? The only way you can improve your business and get better is by assessing what you are doing at the moment. You need to ensure that you are extracting data from your videos so you can figure out what is working and what isn’t. This is something a digital marketing agency will be able to help you with.
Do you only target mobiles that are connected to Wi-Fi?
News flash: not everyone connects to Wi-Fi to use the internet on their phone, and there is nothing more irritating than watching a video on your smartphone, only for it to keep buffering.
Have you incorporated any fan content?
One of the most effective ways to boost brand loyalty and increase engagement via Facebook is to make the most of fan content. This acts as social proof. After all, people are going to be more likely to believe what other people have had to say about your products and services, as opposed to your own sales pitch.
Do you use carousel adverts?
Many business owners already use carousel adverts. However, they have not used them properly. This is because they use static images. Instead, for the best effect, use multiple videos with a carousel ad, including link descriptions and call-to-action buttons.
Have you designed your video for use without sound?
You may think well, of course, I haven’t! Sound is a vital ingredient in any video. While this is true, there are going to be lots of people that are going to watch your video without any sound on. In fact, as many as 85% of Facebook video viewers have the sound off! These people could be in a lecture or on public transport, for instance. You will get more from your videos if they make sense without sound.
Have you carefully considered the thumbnail for your video?
You need to encourage users to click play on the video, especially those who have deactivated autoplay on their smartphones.
Does the video grab the attention of your audience straight away?
Last but not least, it’s definitely time for a re-think if your video does not grab the viewer’s attention within the first few seconds.
So there you have it: some of the key questions you need to ask yourself to determine where you are currently going wrong with your approach to video marketing on Facebook.