Contributed post –
In the ever-evolving world of tech, it can be hard to know where to spend your budget each year. You will want to get the best value against your investment, but in an ever-changing tide, you don’t want to be washed in the wrong direction.
If there are uses for the latest technologies in your industry you can guarantee that your competitors are currently sizing-up how they will best make use of them. Once they start to use them to develop their business, you will be playing catch-up. Understanding how you will find a use for these technologies and adopting them early will allow you to keep ahead of the herd.
Whether you are making plans to build your own workstation or you are changing your wider infrastructure, investment in tech means understanding which of the latest investments are going to be the most useful to your business.
Two of the major areas of development that many businesses are choosing to invest their technology budgets are artificial intelligence (AI) and cyber-security.
Artificial Intelligence
AI is one of the biggest growth areas in technology at the moment. It is finding application across a wide range of services, from voice search technology, through to medical research, and in understanding and processing large data sets.
If your business handles a large amount of data, AI can be used to help make decisions based upon the information. This is finding its uses in social media marketing campaigns, where vast social media user data is analyzed to decide on where marketing spend should be used.
One of the most common uses is very useful if you are a business that communicates with clients or customers. The use of AI chatbots that answer your customer’s queries is rising. With the ability to provide an immediate response to any question, you will be able to use this technology down on customer service waiting times.
Cyber Security
Cybercrime is always on the rise. Hackers and criminals are continually becoming more-and-more sophisticated. With the threat evolving from all quarters, it is vital that you protect yourself as best as possible. However, you need to understand that it is not just you that your security is looking out for. Any customer of client data that you hold is at risk of being hacked and exploited.
A data breach could be costly to your company and your customers. By exposing your customer’s data to an attack you will be putting them at risk of identify theft. Poor security could result in your business getting fines for poor data protection procedures, however, in the event of a breach, it could result in you losing the support of valued customers who will no longer have faith in your company.
By bringing in an outsourced security expert, you will be able to get the support that you need to manage your data protection and cybersecurity needs. Making proactive changes to your procedures and systems will minimize the risk of attack.
