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Perception: Your Key to Winning Customers

How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” you should focus on conversion rate optimization strategies. Unfortunately, many businesses spend time trying to increase traffic to their website and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, you shall learn helpful steps that will help increase your conversion rates and generate more revenue for your business.

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Build a Strong Offline and Online Brand Image

Think about the first thing that comes to mind when you think of Coke or Apple. You probably don’t think, “I wonder what their conversion rates are?” Of course not! These brands have so much marketing awareness and product loyalty because they spend time reaching out to consumers in various ways. Coca-Cola spends money on television commercials, billboards, digital marketing, and sales staff to ensure that people know what they are selling. 

Apple spends money on stores in affluent neighborhoods and $50 million dollar ad campaigns- all of which can be seen as investments rather than costs because the company makes so much return with increased brand awareness.

Think about your customer’s perceptions before you do anything else! If customers think your pricing is too high, then what you are selling doesn’t have enough value. If customers believe that the product has no quality because it’s from a different country, then all your marketing efforts will be wasted. Get to know your customer before changing anything!

Invest in Conversion Rate Optimization Strategies

Once you find out how much money your customer is willing to spend, you should invest in conversion rate optimization strategies. These are changes that you can make on the website or offline store location. They could include photos of people using your product, reviews from other customers about their experience with it, and more!

Use What You Know About Perception To Create a Winning Brand

Consider the perception that customers have of your product before they even buy it, and use conversion rate optimization strategies to build a customer-centric business for increased sales.

How To Show Your Customers You Are Reliable

The first step to show your customer you are reliable is by offering a product guarantee. Many companies offer their customers an opportunity to purchase products with money-back guarantees or warranties, which can greatly increase their confidence in the company and its products. 

A second step to show your customer you are reliable is by offering a product warranty on any products that may break or malfunction after use for an extended amount of time (like laptops, televisions, and other electronics). Again this shows the customer that the company cares about them enough to offer help if something goes wrong.

A third step to show your customer you are reliable is by providing some type of insurance for the products that they may be purchasing from your company. This could include anything from health, life, or auto insurance, and it depends on what product or service the customer will need coverage with. Insurance companies have increased items to insure, making it a valuable strategy to use for your business.

How Can You Show That You Are Dependable?

Provide your customer with all of the information they need upfront! A significant component in making any type of purchase is understanding what they will be getting into- this includes knowing how much something costs, finding out what the terms and conditions are, or understanding how long something will take.

Be upfront with your customer. You should never make them feel like they have been tricked into a purchase they didn’t want. Instead, you should give them all of the information before it’s too late for them to back out if they don’t think this is the best decision for them.

How Do You Show That Your Website is Trustworthy?

Hackers can easily manipulate websites, so how do you make sure that customers perceive yours as one they can trust? The first step to showing a website as trustworthy is by using SSL encryption. This ensures that if someone logs into it on their own, they will not be able to access any of the sensitive information on a website.

The second step is by making sure that your company is well-known in the industry as trustworthy (this usually includes reviews from other customers who have had positive experiences with them). The more you put into your website, the more you will get out of it- and customers will be much happier with their purchase if they can trust that everything is being taken care of.

Create a Lasting Impression on Customers With a Personalized Experience

These are some things you can do to create a lasting impression on your customer and increase their trust in your company:

-Offer free shipping or discounts if they purchase more than one product at once. This helps them feel like they are getting something for the money spent, which will help keep business coming in.

-Offer a money-back guarantee from the time they make their purchase to when it arrives at their doorstep! Customers are often hesitant about purchasing online because of past experiences, so if you offer this, customers will feel more comfortable and confident in what they are getting into.

Organize Charitable Events

You can donate a certain amount of money to an organization for charity. This is a great way to show your customers how much you value and support the community.

You can organize free shipping for products being donated to charity companies. Doing this will show your company values its customers regardless of their current state. But remember not to fall into traps of businesses whose main objective is to scam people.

Examples of charitable events:

-Ask your customers to donate their old clothing or shoes so you can give them to those who need it for free.

-Organize events where people participate and earn points which can be converted to charity funds.You can entice more of your customers to participate by offering discounts and crazy sales on the popular products in your company.

It would also be a great idea to have famous companies sign up as event sponsors to entice more people to attend.

Have a Friendly Customer Service Department

Make sure to have a customer service department that is capable of dealing with any issues or concerns that customers might come across when they are reading your website. If anything is confusing, the company should be available 24/7 via email, phone call, chat app on their computer and more! The last thing you want is for a customer to feel like their question isn’t being answered or they’re bothering you by asking for help.

Make sure that your customer service department is knowledgeable about the products and services you offer. Provide them with as much information as possible so that they are ready for any customer service inquiry.

Make sure that your support team is friendly and kind to customers because it’s important for customers to feel like they can trust you with their questions.


It’s no secret that perception matters. After all, your brain interprets what you see and hear in ways that confirm preexisting beliefs or expectations. As a result, the way you present your product can significantly impact whether the customer buys it or not. So ask yourself how you should go about delivering your products for the best results. Hopefully, this blog post helps you understand why perception matters now more than before when marketing.

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