What is scalability? Scalability is the ability to grow your business, ensuring it can cope with an increased workload without lowering its standards or the quality of the work you have been doing so far. Essentially, having a scalable business means you can grow that business without losing money – or at least, without losing enough money to make a difference to how you can function. Here are some ways to ensure your business is scalable so that when you do want to grow, you can.
Make Sure The Basics Are Right
If the basics within your business aren’t right, you aren’t going to be able to scale it like you want to. In fact, you might not even be able to make as much profit as you want to without the extra strain of making the business bigger. Of course, it can be tempting to go ahead and try to grow without ensuring the basics are right, perhaps due to excitement or a need for more money, but this is a mistake.
If you spend time getting the basics right – that is, ensuring your products and services are exactly what is required, making sure your customer service is on point, setting up the right systems that will help you in the future, including your payroll services – the rest will follow much more easily and much more successfully.
Hire Good People
A scalable business needs the right people within it. Having hard-working, loyal, skilled, and knowledgeable people working in your business will give you much more chance of success. These are not people who will feel overwhelmed as more orders come in, and they are not the people who would rather work an easier job when things get hectic.
The best way to ensure you have the right people on board is to get to know them as well as you can. Talk to them and find out what their aims and dreams are in life. Find out what their individual skills are, as well as how well they work in a team. In this way, you can ensure you get the best out of them as the business grows.
Some business owners are a little wary of automation, but there is no need to be, and it will help you immensely in terms of scalability. If you can do as much as possible using automation, everyone’s lives become much easier, and you can concentrate on growing your business.
Automation could include:
- Training for new employees
- Automated marketing systems
- Using the cloud for backups and storage
- Automated time cards
- Automated stock control
Look At Your Marketing
If you want to be able to grow your business, you need to check your marketing. If this is not right, your business won’t be scalable, no matter what other processes and systems you have in place.
Good marketing will help bring you new customers, and it will remind existing customers why they bought from you in the first place. Customers are the lifeblood of a business, and without them, you won’t be able to grow at all.
Your marketing must be aimed at exactly the people who will buy from you to be most effective; try market research to determine who these people are.