Does your business have a blog? An answer other than “yes” is a wrong answer: you need a blog in your business. Without one, you’re going to find it much harder to be able to get people interested in what you do and what you have to say. Putting yourself out there on the internet is important as a business, but whether you are blogging about what you can do for others or you are blogging about your industry, a blog is going to make a huge difference to how you are perceived online to the public.
You want to gain attention for your website, and a huge way to do that is with a blog. You can grow your blog with SEO, and you must also pay attention to the search engine results pages to ensure that you are as high up the list as possible. When you top the search engine results pages, you are going to be noticed by those looking for the serve that you have to offer. With this in mind, we’ve got some tips to help you to grow your blog.
- Stop, Collaborate! Reach out to other content creators and bloggers in your industry. It’s a myth that your competitors are simply there to fight against: you can help each other. Yes, you are rivals when it comes to gaining customer attention, but it’s important that you realize that things are different in the blogging world. You can work together and share posts on each other’s sites, and this will help you to get your message further – and it works for them, too. There’s every chance that you each have an area that you work in the same arena, so make sure that you are the authority in what you can tell others and vice versa.
- Get On Social Media. Social media is the biggest space on which to share your blog and you can attract a huge audience across a range of social media platforms. A great way to push your posts and bring traffic to your site is with social media share rates, from Facebook, Twitter and Instagram and now, TikTok. You can target your blog posts to the right audience on social media, and it’s not to be missed!
- Broaden Your Horizons. It’s nice to write about what you know, but sometimes you need to think about focusing on things outside your niche. This will draw in even more people who will then want to read about the other things that you have written about. Write about your niche and then some, and you can reach even further! Be unique with your niche and don’t be afraid to broaden your horizons, too.
- Buzz, Buzz. As a business owner, you will already know all about creating a buzz for products and services, but you need to consider that the internet is a global marketplace for the things that you have to say. You can go beyond the local consumer and you reach a much bigger market when you do that. Talk to a PR team and create a buzz round your business. You’ll make a huge difference to the way in which your business is received if you focus on your blog more!