If you’re looking for ways to take your business to new heights in 2020, here are some tips to consider.
Make the most of local SEO
For small businesses, competing with large industry players can be a real challenge, but local SEO gives you a great method of making yourself the leading player in a specific location. Local SEO enables companies to promote their services and products to local customers and prospects. When a local search is conducted, Google relies on local citations, links, social profile pages, and content to ensure the user gets the most relevant results. With the right local SEO strategy, you can ensure your business features near the top of the result pages for such searches.
You need to make sure your website is mobile-friendly. Mobile search and local search go hand-in-hand. After all, people regularly use their phones to find contact information, directions, and look up local reviews. You should also create local content, which is written for users, not search engines. Show that you are the local authority for your sector. Adding location pages to your website will also help. These pages should include details such as testimonials from satisfied customers, promotions, parking information, unique store descriptions, store hours, and your NAP. You will also need to ensure that your content is optimised, as are your meta descriptions, headers, title tags, and URL to target a geographic search phrase.
Finally, local SEO plans should include optimizing your website for Google My Business. How do you do this? Firstly, you need to make a Google My Business Page and complete the verification process. Once you have done this, encourage reviews and respond authentically to them and specify your location, make sure you utilize Google Posts in your account.
Look for ways that you can recycle more
Another tip is for you to look for ways that you can recycle more. There are many opportunities to recycle that a lot of businesses are missing out on. For example, what do you do when your pallets in your warehouse break? Do you simply get rid of them and purchase new ones instead? Well, why not find a reputable pallet repair company? Not only is this a good way to recycle, but it is going to save you money too. A lot of small changes like this can all add up to make a massive difference.
Reward your employees with a great Christmas party this year – they deserve it!
After COVID-19 and job uncertainty, a celebration really is in order. If you are hosting a corporate Christmas party for the very first time then you may be at a loss regarding where to start. There is obviously a lot that needs to be considered. And these factors need to be contemplated carefully because the party goes a long way to ensuring that employees feel valued and the company shows themselves in a good light
The most important thing has to be finding a venue. In order to do this one should use an online venue finder. These are great because all a person needs to do is enter their criteria and they will be faced with a whole host of relevant venues – making life a lot easier. Nevertheless, once the venue has been contemplated there are extra services which must be considered too. A lot of these will probably be available from the venue finder in question if it is a good one. However, it is vital to have a good idea of what these sorts of services could be.
The first service which should be considered is the potential for catering. Most corporate Christmas parties involve either a sit-down meal or a buffet. If the person in question is considering putting food on for the event then they will obviously need to consider the services of a caterer. After all, it is very unlikely that the person planning will have the time to cook themselves. Especially if it’s a large company! Another question which one should be asking themselves is whether they require excess staff for the event? This is something which may actually come with the venue. Nevertheless, it is crucial to think about this carefully. Added numbers, such as bar staff, could come in exceedingly helpful. And finally, it is also pivotal to consider what entertainment is going to be provided for the event. Nowadays anything from a circus act to a DJ is considered in-trend.