Automation is one of the most effective things an entrepreneur can do to save time and money in business. If you’re having to take time away from what you’re truly good at to take care of tedious tasks that don’t even need a personal touch, you’re wasting resources. Even if you delegate tasks to members of your team, such as your admin, you’re wasting time that they could better spend doing what they are good at.
The only way to ensure that you are not wasting time or resources this way is to automate where possible. Here, we’ll take a look at where you can consider automating certain business processes.
Automating your marketing means investing in software, a platform, or services so you can have some of the hard work done for you. Managing multiple marketing platforms is not easy, so the software will automate some of the tasks that are performed repeatedly. There are a few various marketing platforms you can use, but if you don’t work with a marketing company already, it might be an idea to look into that first.
Platforms like Virtus Flow can be used to improve workflow automation and help save time and money. When you automate the right processes you could improve customer satisfaction and save over 50% of your repetitive processes.
Social media is an important process for any business, but once you have at least one account on each platform, keeping track of them becomes extremely time consuming. Many businesses will have a minimum of 2-3 social media accounts. Plus, each channel usually commands a different type of content, so you can’t just copy and paste the same thing across each platform. Your business needs social media, but you shouldn’t have to spend all of your time monitoring it and posting content. You do need to keep the replies personal, so you shouldn’t lose sight of this and take business automation too far, or you may alienate your audience. There are numerous tools you can use to understand your social media analytics and figure out how to improve.
Email marketing can still be an effective way to improve your business performance. A good newsletter can be an effective marketing tool that can be automated, but you need to be aware of each of your touch points you have with your clients so you can leverage this appropriately. If somebody signs up to your newsletter, for example, it’s so important to have the right copy written out and ready to go to welcome them. Having something set up for abandoned shopping carts is also helpful, and you may even send them a free offer or discount related to the products they are interested in to get them to buy. Automation can take care of all of this.
If you’re not utilizing business automation, then you’re missing out. Above are just a few basics you will need to consider when getting into this for the first time!