These days, more and more consumers are looking for products and services online. That’s why more and more businesses have started their own e-commerce stores.
If you don’t have an online store yet, it’s time you start one – unless you don’t mind missing out on a lot of potential sales.
If you already have one but you’re struggling to generate sales, there might be something wrong with how you’re implementing your strategies.
In this post, you’ll be looking at eight actionable techniques that can guarantee you an increase in your e-commerce sales performance. Some may focus on general strategies, while others tend to be more specific.
Whether you’re just about to open an online store or you’ve been running one for a couple of years already, this guide will take your business to the next level.
- Highlight Your USP
Your USP, or unique selling proposition, is what separates you from the competition.
It defines your company and underscores the advantages of doing business with you.
It basically answers the question: Why should I buy from you of all the other e-commerce stores?
Creating a compelling USP requires learning more about your target audience. Consider these questions:
- What does your ideal customer really want?
- How can your product or service solve their problem?
- What factors motivate them to buy?
- What makes your existing customers choose you over your competitors?
- If your prospects buy your products, how will it change their lives?
The answers to these questions should build the foundation of your USP.
- Provide a Seamless Shopping Experience
Attracting customers to your website is only the first step to boost your e-commerce sales. You’ll also need to make sure that you can generate conversions as soon as they’re there.
Three words: Great shopping experience.
Your website should come with a good navigation system, making it easier for customers to find what they’re looking for. You might even want to include a search feature for those who are too lazy to scroll through their laptops or phones.
If you can, give your customers the option to check out as guests instead of registered users. Cart abandonment often happens because customers find the checkout process to be either too complicated or too long.
- Offer as Many Forms of Payment Methods as Possible
In terms of paying for goods and services online, customers have more options now more than ever – and this is something you should take advantage of.
Providing more payment options, such as Google Wallet or ApplePay, brings more convenience on the part of your customers. Accepting credit cards alone might not be the best idea anymore.
While optimizing your website to include more payment methods might sound like an intimidating task, the rewards you’ll reap will be worth it. You’ll be boosting your e-commerce sales in no time.
- Use Ad Extensions to Get More Clicks on Your Ads
Ad extensions are a no-brainer for e-commerce business owners.
With ad extensions, you can make your ads bigger, more visible, and more relevant to your target audience, which means more clicks, calls, and higher ROI. Plus, it increases your ad’s click-through rate! You can contact Florida seo marketing company to help you start with Ad extensions.
Oh, and did we mention that it won’t cost you an extra penny?
- Show Lots of Social Proof
Customers always feel at ease when they know that they’re buying from a reputable e-commerce store.
The best way to let them know that you’re one is by displaying online reviews from your satisfied customers. Digital marketers call this “social proof.”
By peppering your site with positive reviews, Facebook likes, and recommendations, you’ll see your checkout conversion increasing day by day.
You can also feature a calculator to highlight how many sales you’ve made in the previous month. Or perhaps, display alerts at the bottom of your site whenever a customer makes a purchase.
Trust us, social proof will bring you more customers in the long run.
- Offer Fixed or Free Shipping
Costly shipping fees are one of the main reasons why customers fail to complete an online purchase, particularly when they appear as extra charges towards the end of the shopping experience.
More often than not, it’s these additional costs that drive customers away to another online shop.
The best way to solve this? Offer fixed or free shipping. Everyone loves a good bargain.
- Use High-Quality Product Images
In an e-commerce environment where customers won’t be able to see the product in person, posting quality product images is a big must.
Other than keeping your photos super appealing to the eyes, you’ll need to include different angles of each product, zoom capability, and even 360 degree rotations if possible.
Lastly, skip the tiny thumbnails and poorly lit shots. No one wants to see those!
- Launch Live Chat
Live chats are a great way to interact with your existing and potential customers.
They can help build your online business, especially if customers know how responsive, helpful, and readily available you are.
What’s more, live chats give you an opportunity to field more uncommon questions and turn a passive visitor into a loyal customer.
Ready to Boost Your E-Commerce Sales with These Tactics?
Online selling might seem challenging at first, but once you implement the strategies above, you’ll find your e-commerce store generating sales like crazy.