If you are struggling to make the impact on Google that you had hoped for, you may be wondering where you are going wrong. Although you have invested a lot of time and effort into your search engine optimisation strategy, you do not seem to be getting the results you had hoped for. Perhaps you are languishing on page three or four of the results pages? And you are wondering what it will take for you to get to the first page? With that in mind, read on to discover some of the most common SEO mistakes that businesses make today so that you can stop making them.
Forgetting about analytics
Let’s start at the end. If you do not take the time to discover how your search engine optimisation strategy is performing at present, how do you expect to move forward? You need to track the progress of your online efforts so that you can find out where you are getting things right and where you are going wrong. This is the only way to improve and attract new visitors.
Poor quality links
Prioritising quantity over quality is not the way to go when it comes to SEO. When it comes to your link building strategy, you need the links to be relevant to your business. They need to be coming from websites that rank well themselves and have a relevant following to your consumer base.
It is surprising how many businesses still use this strategy in 2018. Keyword stuffing is a sure-fire way to get your website penalised by Google. The natural inclusion of keywords is the only way to go.
Handling your SEO strategy yourself
If you have experience in search engine optimisation, fair enough. However, if you do not know anything about SEO and the only thing you have done is read a few articles online, you need to look for a professional company like SEO Shark experts to take over the reigns. After all, SEO is such a critical part of a company’s web presence today, and so you cannot afford to cut corners.
Creating content that is not about your keywords
If your keyword is ‘construction materials’ – your content also needs to be about construction materials. You cannot create a piece of writing that is completely unrelated to your keyword and expect to achieve a good ranking.
Poor user experience
SEO is not just about keywords. It is about the online experience your website offers users! If your website is slow to load or difficult to navigate, this will result in your search engine ranking suffering.
Hopefully, you have now got to the bottom of where you are going wrong with your SEO strategy. Follow the advice that has been provided and you should start to notice a significant improvement with regards to your visibility online.