If you want to increase engagement and acquire new customers, it’s essential to maximize your reach. When your brand can successfully interact with thousands, or even millions, of people, you can secure a larger share of the market and increase your profitability.
Increasing your reach depends on the success of your marketing campaigns and strategy. With expert assistance from a local marketing agency, you can ensure that your brand is perfectly placed to optimize engagement grow your business. To kick-start your new strategy, take a look at these innovative ways to reach more people with your brand:
- Expand Your Buyer Personas
Buyer personas represent the people that will be purchasing your products or services and, therefore, the audience you’ll be marketing them to. However, it’s important that your buyer personas reflect every demographic that could benefit from your products or services. Overlooking any element of your target audience means you won’t be actively marketing towards them, which will inevitably lead to lost profits.
To ensure you’re reaching every potential customer, reassess your existing buyer personas and identify any gaps. By expanding your personas to ensure every segment of your audience is represented, you can immediately increase your reach.
- Focus on SEO
Search engine optimization will get your webpages ranking highly for keywords that are relevant to your business or industry. When users search for these terms, you want them to be shown your content before any of your competitors. To achieve this, you’ll need to focus heavily on SEO.
Both on-page and off-page SEO is required, so don’t ignore the impact your site structure, backlinks, page loading speeds, or site security can have on your search engine rankings. With optimal SEO comes higher rankings and an increase in website traffic. Once more users are visiting your site, you can optimize your conversion rate and successfully turn potential buyers into repeat customers.
- Be Active on Social Media
Billions of people all over the world are active on social media. If you want your brand to be visible, it’s vital that you have a strong social media strategy in place. Firstly, you’ll need to do some research to find out which platforms are most popular with your target audience. Once you know this, you’ll be able to allocate your resources and budgets accordingly.
Secondly, you will need to develop a consistent strategy that showcases your brand on social media. The more followers, likes, and shares you can gain, the more people will see your content, corporate personality, and brand assets.
- Tell Your Story
Every business has a story behind it and sharing it with your audience helps to make your brand more memorable. Your ‘About Us’ page is the perfect location to tell people what prompted you to start your business and what your goals are. Whether you’re running a new startup and working out of your garage or heading up a new division of a multinational empire, telling your story helps people get to know your brand and what it stands for.
- Partner with Other Organizations
Partnering with other organizations gives you direct access to their customer base, so it’s a great way to build your brand’s profile. Ideally, you’ll want to choose partners who have the same target audience as your own business but who aren’t direct competitors. If your products or services complement one another, for example, both organizations can benefit from the shared collaboration.
Finding the right partners gives you the opportunity to maximize the return on your marketing budget and substantially increase your reach. When you can leapfrog certain steps to achieve brand awareness in new audience segments, for example, you can reallocate your resources to other areas. This enables you to achieve more in a shorter timeframe and with a lower range of resources.
Increasing Brand Awareness
Your brand epitomizes everything important about your business and tells your audience who you are, what you stand for, and what type of business you run, and hope to run in the future. By increasing your offline and online visibility, you can increase brand awareness and promote your business, products, and services with increased efficacy.
Although brand awareness is merely the first step in converting a passive observer into a paying customer, it’s one of the most crucial. If people aren’t aware of your brand, they won’t be able to engage with you. By prioritizing increasing your reach and visibility, you can begin the process of engaging, converting, and subsequently retaining your new customers.