Brand recognition is the first step to going big. If you want to make a name for yourself in your field, you need to get your brand noticed. There’s a lot of competition out there and in order to get ahead of the rest, you need a solid marketing campaign online with consistent material that can be linked to your brick-and-mortar store, if you have one. Most consumers will perform an online search if they’re looking for a particular product or service and will research the brand beforehand. You need to ensure they can find the information they need and build a foundation of trust. Here are five genius ways to get your brand noticed.
Solid social media campaign
Today’s customers will often look up a brand on social media before choosing to buy their products. You should optimize your social media accounts and ensure they find positive information about your business. This could be related to your quality products, great deals, or even humanitarian efforts. Social media is a great marketing tool. It’s a cost-effective way to reach out to a wider audience. You could offer referrals, promos, and discounts or even advertise on social media. Here are some examples of the best social media campaigns this year.
Referral marketing
Consumers are more likely to go with a particular brand if it’s been recommended by someone they can trust. This is why referral marketing is so effective. You could use an email campaign to send incentives such as vouchers to your existing customers in exchange for them referring you to a friend. You can also do this on social media. Here is a complete guide to referral marketing to give you more ideas.
Branding consistency
If you want to create brand awareness, then brand consistency is crucial. This means your branding should be the same and clearly recognizable across all channels. If you have a brick-and-mortar store or premises, the branding you use to decorate should match your content online. For example, you could invest in a custom flag that matches your logo on your website.
Host events
Hosting events is another great way to build recognition. You could host a launch party for a new product, or a grand reopening of your store. If your business has been temporarily closed, a reopening event is a perfect marketing opportunity. Any offers online should also be advertised in your brick-and-mortar store for consistency. You could also consider hosting a virtual event. There are many benefits of hosting a virtual event. It allows you to network and showcase your talents to individuals and business clients.
Press release
If you’re planning a new launch, event, or reopening, why not contact the press about it? By publishing a press release in a reliable source, such as an industry magazine, your brand will appear as an authority in the field. Here are some tips on how to write a great press release. With a few fresh ideas, you can finally get your brand noticed.
