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4 Strategies to Grow Your Small Business

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Starting a business requires significant amounts of time and resources. For that reason, you must make smart investments and plan carefully to improve your chances of business success. Luckily, there are several ways to achieve long-term growth within your company. With this in mind, here are four strategies to grow your small business:

1. Set Up Business Social Media Accounts

Social media is a fantastic marketing tool available to all businesses. When used correctly, social media will allow you to connect with your customers, expand your market reach, and advertise your products and services to a global audience. Furthermore, most social media platforms allow companies to set up accounts and post content for free. This makes it one of the most cost-effective marketing strategies available to modern businesses. With the average person now spending enormous amounts of time on social media networks, all companies should be taking advantage of these channels to communicate with their audience, increase sales, and grow their business.

2. Invest in Automation Software

There is now a massive range of technology that can be used by businesses to improve overall efficiency and productivity in the workplace. In particular, automation software can be installed to streamline key business operations, reduce human errors, and lower business costs.

Automating mundane business activities and tasks should also improve employee satisfaction and morale by reducing the workload of your staff. You should always research what technology solutions could be used to grow your small business. For instance, warehouse management systems can be hugely beneficial to any business that is responsible for distribution or order fulfillment. This innovative software is designed to optimize warehouse efficiency, reduce manufacturing costs, and improve safety and security.

3. Create Mobile-Optimized Web Pages

In the modern age, more and more consumers are making online purchases via smart devices like mobile phones and iPads. Statistics show that mobile e-commerce sales are expected to account for a massive 54% of total online sales by 2021.

Small businesses should take advantage of this new shopping trend by having a website that is user-friendly and optimized for mobile devices. Fortunately, you can easily create a mobile version of your current desktop website with the help of a conversion platform like Duda Mobile. Alternatively, you can hire a web designer to create a fully-optimized website for your business.

4. Expand Your Market Reach

One of the simplest strategies to grow your small business is by expanding your market reach and identifying new opportunities for sales within your industry. Taking your business global can be an effective way to expand your audience, reduce your reliance on local markets, and boost sales and profits.

Fortunately, any sized company can now take their business globally with the help of international selling platforms like Amazon and eBay. Once you sign up with these companies, you will be able to advertise your products to potential customers in hundreds of countries all around the world and greatly improve your earning potential.

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