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As a business owner in the modern and digitalised age, if you’re not actively promoting your services and constantly showcasing your business online, you’re going to be at a loss.
With the way Covid-19 has impacted all our lives, everything from working, shopping to meeting new people, and socialising happens on online platforms. So it’s no wonder that businesses opt to enhance their online presence to the best of their abilities.
You, too, can easily utilise this new trend to your advantage and drive traffic and sales to your business online with these four simple tips.
1. Build a Simple and Functional Website
The power of a well-built, simple, and functional website can’t beat all the advertising in the world.
At the end of the day, when your audience is visiting your website, the number one goal is to offer the information they want as fast as possible and allow them to navigate through it with no problem.
Often, businesses go for over-the-top designs and themes that are not pleasing to the eye and confuse visitors and force them to leave.
A simple and functioning platform with engaging yet simple colours and themes that offers information and works easily with your audience is the key.
2. Implement SEO Tactics on Your Website
Every business owner and their mother know about Search Engine Optimization’s importance to drive traffic to their website. Most websites get the majority of their traffic from search engines like Google and, if done correctly, can make a huge difference in bringing in new potential visitors and traffic and sales.
The best way to go about this is to find a trusted SEO Agency that can evaluate your website and optimise it for search engines in the best way possible.
3. Add a Content or Blog Tab to Showcase Your Business
The best way to attract and build an audience is to create and publish relevant and engaging content for your website. This is part of your content marketing strategy and is especially useful in getting more targetted audiences to visit your website.
Apart from the services or products you showcase on your website, the easiest way to add relevant content to your business is by adding blog posts.
You can separate these posts into different categories and tags so that visitors can navigate through them easily and find the information they want with no problem.
4. Build an Email List as Soon as Possible
When you get a new visitor for your website, your top priority should be to get them to come back. It’s a known fact that most new users who leave your website won’t be coming back.
A great way to counter this is to get their email address so that you can contact them with newsletters, tips, new products, and boost engagement.
Offering something of value for free in exchange for your visitors’ email addresses is the way to go. A free trial of your services, discount coupons, or free e-books are amazing options to get your audience to leave their email for you.
From there, you have a perfect list of a potential target audience that you can work on engaging for additional traffic and boost your sales.