Whatever kind of business you happen to run, you are always going to need to develop a lot of trust with your customers. The more that they trust you, the more they are going to both return to you for more, and recommend you to friends and family. Clearly, it is in your best interests to get them to trust you as much as is possible. One way to approach this is to become aware of the indicators that customers are able to trust you. In other words, what are the things that customers look out for and which shows they can trust you as a business? Let’s take a look.
Image – CCO LicenceEcological & Waste-Reductive
One thing that proves to be very important these days is to be as ecological as possible, and to produce as little waste as you can in your business. If you are showing people that you are an eco-friendly business, they are going to trust you so much more, and these days this is one of the first things that people are going to look for when they are choosing between companies to support. There has never been a more important time to be eco-aware, so you should start to focus on this as best as you can right now if you want to ensure you are getting people on your side.
Well-Packaged & Delivered Product
The product really is king, of course, and you need to make sure that you are delivering the best product you can for your customer at all times. There are a lot of different sides to this, of course. For instance, there is the quality of the product itself, which requires a great deal of development and testing and re-testing in order to get it right. Then you need to think about the packaging – this should be representative of the branding of the company, and clearly display what the product is with all the necessary information. At the same time, you should remember the ecological side of things, as discussed above, and seek out a flexible packaging company to ensure that you are not packaging it up too much.
Image – CCO LicenceWith all of that, you should then think about the actual delivery. You can think of this in two major ways – literally and figuratively. Literally, there is the actual delivery of the product to the individual customer, which should be speedy and keep the product safe – and should either be free or a reasonable price. Then there is the other kind of delivery – how are you ‘delivering’ this product into someone’s hands, what does it look like when they receive it, and so on. All of this is equally important, so be sure not to overlook any of it if you are keen to keep your customers on board. If you do this, they will be able to trust you a lot more easily in the future and with future products you sell them.
KPIs
You might not think that the KPIs are actually going to make a difference, but the truth is that they do – and customers are aware intuitively of how well you have been treating past customers, so much so that this is going to affect how they feel about the business. If you want them to trust you, therefore, you need to make sure that you are keeping your KPIs as high as possible, and focusing on delivering the best customer service each and every time.
At the same time, it’s important not to merely think of these as metrics and numbers, but representations of real people. The aim is to actually keep the real people happy – in doing so, you will be much more likely to engage their trust in the future as well, and the trust of other, potential customers.
Image – CCO LicenceAccessibility
One thing that people are always going to appreciate is if you are accessible to them as a business. That means that you are there for them to contact as and when they might need to, and keen to respond to them in the best way possible. You should have as many forms of contact as possible – email, phone, live chat, just to name a few – so that they are all the more likely to understand they can get in touch with you. As well as just making things easier, this accessibility shows you have nothing to hide, and that makes you a lot more trustworthy as a business. So as you can see, this is something you should really aim for.
