Do you get your customers? Empathize if you want to strengthen the bond

You’re experiencing unknown aches and pains in part of your body, so you schedule an appointment to see your doctor. During the examination, the doctor doesn’t ask any questions or conduct any tests. Instead, she says, “Here’s what I think is wrong with you” and then prescribes a medicine that has nothing to do with…

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Do You Have the Courage to Fail?

If you follow the tech industry you probably noticed Google’s decision to shut down their much-ballyhooed Google Wave after only one year of operation. You might also have noticed the”wave” of criticism from technology bloggers and industry writers that immediately followed. For those not familiar with it, Google Wave is a real-time collaboration tool that…

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Reinventing Customer Relationships

Are yours updated or out of date? Have you taken a serious look at your customer relationships recently? If not, now would be a good time. Recently, IBM polled more than 1500 CEOs, general managers, and public sector leaders around the globe on a variety of topics, including customer relationships. This cross-section of executives represented…

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