Holly Green

objective

Is There A Gorilla In Your Market?

June 28, 2011 |

Is there a gorilla in your market? I’m not talking about the proverbial “800-lb. gorilla” that dominates a market. Almost every industry has one of those. I’m talking about the gorilla we don’t see. There’s a well-known experiment in which a researcher shows a videotape of six college students standing on a basketball court. Three…

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Time to Test Your Strategy?

February 1, 2011 |

If you have an interest in strategy, I highly recommend subscribing to the “McKinsey Quarterly” e-newsletter. It doesn’t cost anything to sign up, and the well-researched articles keep you up to date on the latest in strategic planning trends and thought leadership. The research tends to be conducted with, and geared toward, larger company CEOs…

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