Want to influence others? Stop being so rational!

Salespeople have known it for years. People buy on emotion and then justify their decision with facts and logic. That’s why the best salespeople always lead with an emotional “hook” before presenting the facts and features about their product or service. So why, as business leaders, do we usually get it bass-ackwards when trying to…

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Stop Jumping to Solutions!

Okay readers, it’s time to test your business IQ. Which word does not belong in this group? Radar Kayak Raven Repaper If you answered “kayak,” you’re right! It’s the only word that doesn’t start with the letter R. But wait. If you answered “raven,” you’re also correct because it’s the only word that isn’t a…

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