Holly Green
Last week I talked about the first phase of the creative process (divergence), which consists of stimulating new thinking by diversifying and exploring. The second phase in the process is convergence, which involves refining and choosing the best possibilities from the ideas generated during the divergence phase. In today’s global economy, market opportunities abound. For…
A few weeks ago I wrote about a stodgy safety products manufacturer that dramatically increased sales of its goggles by studying fashion trends. I’m not suggesting we all start subscribing to Vogue, Glamour or Elle (although maybe that is not a bad idea). What we do need to do is start looking beyond the walls…
Does your organization struggle to innovate on a consistent basis? If so, you may want to get your customers involved. Innovative companies have always intuitively understood the importance of customer feedback. But now there’s evidence that strongly suggests that direct customer involvement in the new product development process can make a real difference in your…
