Science of Thinking

Customer Engagement Is More Important than Ever

  Every CEO or business owner knows the importance of attracting new customers. That’s why most companies spend a significant part of their budgets on marketing and advertising to develop customer engagement among repeat and new customers. But a recent Gallup survey suggests that developing customer engagement – which the company describes as “a customer’s…

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Six Rules for Mid-Year Performance Review

June has arrived, and you know what that means – for most of you it’s time for mid-year employee performance reviews. I can hear the pushback already. Who has time for mid-year reviews?! My employees know what to do; they should just focus on doing it! The better question is, who doesn’t have time for…

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Oh, The Things you Can Thunk

Dr. Seuss has always been one of my favorite authors, especially his book Oh, The Thinks You Can Think. As a child I loved his clever rhymes, wild imagination, and endless array of made-up creatures. As an adult, I love his playfulness with the English language and how he really gets what a marvelous instrument…

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Is Your Strategic Plate Too Full?

What is strategy? A simple question, but the answer may be more complex than you think. The dictionary defines strategy as “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.” Hard to argue with that. But while the basic definition may not have changed, how we go about…

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Ready for 3D Printed Rocketry?

If think you’re doing a pretty good job adjusting to today’s light-speed rate of change, take a deep breath, because in the words of Bachman Turner Overdrive, b-b-b-baby you ain’t seen nothing yet! Ever heard of a company called Planetary Resources? Its long-term vision involves landing robots on asteroids and planets to mine them for…

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