The way that customers both find and select businesses to work with has shifted quite a lot over the last few years. If you want to make sure that you are keeping up, then you need to make sure that you are not falling short of the opportunities that are out there or your potential in general. Keep on reading to find out more.
Your Website Design and Copy
Your website truly is one of the most powerful business tools out there. It drives home your business branding and it also gives your customers a good amount of information about your company. As if that wasn’t enough, it’s also a low-cost lead generator too. If you know that your website is hard to navigate or if you believe that it is dated or unappealing then it won’t be driving business to you at all. In fact, it may even scare your customers away and this is the last thing that you need. If you want to work around this then you need to make sure that you get a website audit done and that you hire the right professional for the job. If you can do this, then you’ll soon find that you don’t have any issues at all. If you want to find out more, search “what is IT consulting”.
Are your existing product listings optimised for your users or for search? Should you be using lifestyle imagery or product shots? If you can answer questions like this then you will soon find that everything falls into place and that you are also able to boost your conversion rate overall. If you ask for too much information during the checkout phase, then this can reduce your conversion rate. Try and leave fields off altogether if you want to boost your conversion. It’s also very helpful to do A/B testing so that you can find the right solution for your company and your customers.
Are you paying far more for your software than you should be? The technology market is changing at an incredible rate. The prices for cloud storage have decreased so much over the years and you may even find that this is the case with the other tech that you are using. If you want to get around this then you need to think about doing a quick inventory of all of the subscriptions that your company pays for. Payroll services tend to be the most common business services that a lot of companies overpay for. Payroll companies often sign you up for a competitive rate but when this has run out, you may find that you don’t need to pay that much at all.
Lack of Project Management
Taking too long to implement or update changes to your products or your services will leave you in a bad position. If you want to make sure that you are not wasting money, then you need to try and make sure that you invest in project management. If you don’t, then you may find that your process is generally inefficient.