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How To Promote Your eCommerce Brand On TikTok


If you own an eCommerce business, there’s no better time to promote your brand than now. 

TikTok, one of the most popular social media apps on the market, might be just the platform to turn you into an online sensation. 

TikTok has taken the world by storm with its compelling video-sharing features. 

Not only does this give you access to millions of users all around the world, but it also offers some valuable benefits that other types of platforms cannot offer. 

It allows users to make awesome short videos that can attract millions of views in just a matter of days – but only if you know how to get your posts noticed by TikTok’s huge audience!


Top 10 Ways to promote your eCommerce brand on TikTok

A lot of people believe that TikTok is just a social media platform where users share short videos with music and effects to express their thoughts and emotions. 

The truth, however, is that it can also be a powerful marketing tool as long as you know how to use it right!  

It can be hard to promote your eCommerce brand on TikTok, but it can be done! 

The platform has over 100 million active users spending an average of above 850 minutes per month on this app. 

In addition, some of the largest stars on the platform are eCommerce brands. There’s no reason your brand shouldn’t get in on the fun! 

The hottest new trend in eCommerce is video promotion. 

TikTok is one of the most popular social media apps where videos are being watched, shared, and commented on at a rapid pace. 

It’s an excellent platform to use to promote your eCommerce brand, but it can be confusing to navigate if you’re not familiar with it and its unique social culture.

This guide will show you how to become active on TikTok and use it to build your brand awareness as well as drive more customers to your online store! 

Let’s get started!


1. Create a custom brand filter on TikTok


Having a distinct visual filter on your brand’s account on social media can be a great way to stand out from other brands. 

The more easily people can find you, interact with you, and remember you in the moment—the better! 

eCommerce sites like Shopify have had custom filters for years now, so it’s no surprise that social media is quickly following suit. 

Having a unique brand filter on TikTok is fast and easy, so it should be one of your top priorities. 

You never know how many potential new customers will see you first before anyone else does! 

Here are two reasons why having a customized brand filter on TikTok is so important: 

  1. Allows you to use video content on TikTok (something most users don’t realize they can do).
  2. Provides you with a chance to build brand awareness by being seen by more people who are already interested in what you’re selling. 

2. Go live with your brand on TikTok


Live promotion is one of many ways that entrepreneurs can use TikTok. 

By using live-streaming features within its application, users can stream themselves shopping, eating, or simply talking with followers while promoting their products in real time. 

Since 2011, when Facebook Live was first introduced, live-streaming has become increasingly popular on social media platforms. 

TikTok’s focus on Asia makes it an appealing platform for international brands as well; its 140 million monthly active users are spread across Indonesia, Thailand, Vietnam and Singapore. 

UNUM offers great tips when going live. You can check out this great resource to prep for your live strategy on TikTok.  


3. Build your own cryptocurrency

If you want people to find your products on TikTok, using hashtags is a great way to get in front of your target audience.

But there are thousands of sponsored hashtags on TikTok. 

So you’ll need a plan for creating branded ones that don’t confuse potential customers or take away from other sponsored content. 

Before choosing which hashtags to use, think about how they fit into your product portfolio and whether they make sense with any current or future campaigns. 

For example, if you run an accessories brand, it might be worth creating #earphoneshowcase or #iphoneaccessories as branded hashtags. 


4. Plan a steady posting schedule

Steady posting on TikTok will create a loyal and engaged following. 

These followers are key in helping your eCommerce brand grow, but it takes a lot of time and steady strategy building to get them there. 

So, once you’ve decided what type of content you’re going to post on TikTok, plan a schedule so that you know when and how often your posts will go live. 

Doing so means fewer late nights and more opportunities for scheduling your Facebook ads as well.


5. Switch in to high gear with customer centric campaigns

You can’t expect customers on TikTok to naturally gravitate toward your products in organic ways. You need to create content with them in mind if you want a sizable following. 

If you sell products that do well on social media, such as food or beauty items, make sure there are demonstrations with full-screen images. 

Save these posts for later use on other channels so you have higher engagement potential than ever before. 

This can work well for any product that falls into a specific demographic—perhaps pet owners who buy toys or fathers looking for presents for their kids (if your store stocks tech gadgets or apparel). 


6. Partner with TikTok influencers


With TikTok’s social media app going viral, you may be wondering how your business can benefit from this social media platform’s popularity. 

You might also want to know how you can build a better brand awareness and get your business or products in front of millions of TikTok users worldwide. 

Luckily, there are a number of ways in which your brand can partner with TikTok influencers, creating even more exposure for your eCommerce business. 

Here are some different ways brands use TikTok influencers for promotion: 

a.) Product review

Have an upcoming product launch? Partnering with TikTok stars could provide valuable and cost-effective feedback for customer reviews that will appear next to your listing once it launches in store.

b.) Q&A session

Rather than posting a one-off video ad or sponsoring a TikTok creator’s channel, consider asking them to host a Q&A session about your product line. This gives people who have questions about your brand an opportunity to ask them directly and creates additional opportunities for viewers to engage with your videos.

c.) Contests/giveaways

Running contests is one of the most effective marketing strategies around—and they work particularly well on social media platforms like TikTok. A giveaway involving one of your products (either free samples or full-sized prizes) is bound to get noticed by new customers who might not otherwise have known about you before—but now they do!


7. Select the right video length

You’ll want to pick a video length that fits your goal. If you’re trying to get more traffic, try a longer video. 

A short video will make your content more shareable and likely drive more views and engagement down the line. 

If you’re going for sales conversions, opt for a shorter one so people who see it have time to complete their purchase before they leave your page. 

Ultimately, it depends on what you want from each post and how much time you have. 

If possible, test with different lengths of videos and measure how your results differ from each piece of content.


8. Create a user-generated content promotion plan


To promote user-generated content on TikTok, you should start by actively encouraging customers to leave reviews. 

The review area of your site is a great place for directing people, and word-of-mouth recommendations are one of best ways you can gain new users. 

Make sure you have good lighting at your store location, so that people can take pictures while they’re there—it’s often easier than explaining how a product works through text. 

Once you have enough reviews, create a video talking about them and share it on TikTok! 

It may seem strange in our image-driven age, but short videos are extremely popular on social media sites like TikTok. 

You can easily caption them or add them as background music.


9. Use the small business resource center tool

The first thing you want to do is take advantage of TikTok’s business resource center tool. 

This is an essential tool for any small business owner. 

With it, you can set up a profile, check out best practices, and read about ways that brands like yours have been able to use TikTok for business. 

Plus, it’s where you can get a head start when brainstorming ideas of your own! 

As always, being prepared with knowledge and information will help ensure that your efforts are successful! For example: – Set up keywords so they appear in your video titles.


10. Advertise on TikTok

Spend money on advertising your brand on other people’s channels. 

If you have a new eCommerce brand, but don’t want to spend money on expensive ads and still reach a large audience of potential customers, try out marketing on TikTok. 

By focusing on developing an effective ad strategy for TikTok, you can run ads that are likely to generate many views in a short amount of time at affordable prices—or even for free.

 There are two ways to advertise your brand or products on TikTok: through Sponsored Chats and in Stories. 

Sponsored chats are an advanced option with premium prices and options, but it also allows you access to granular controls over targeting and ad campaign management that may lead to better results for advertisers. 



As you observed from the above points, TikTok is a powerful marketing tool for eCommerce.

It has high engagement rates that can promote brand awareness and drive people to your store. 

However, it is important to keep in mind not only what you post on TikTok but also how and when you post it. This will help you find an appropriate tone for posting on TikTok! 

Most importantly, remember that as an eCommerce business owner, your main goal should be driving traffic back to your website by promoting sales through social media sites like TikTok.

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