Your website is the first impression that people have of your business. It is often said that first impressions last. This means that you get one chance to make a good impression. Often people who use the web are impatient, if your website doesn’t grab them from the get-go they will leave your website.
Not only is this bad for business in general, but it is also bad for your bounce rate. Your bounce rate tells search engines like Google how long people stay on your site.
Needless to say, the longer people stay on your website the more valuable Google will think your information is. If they see your information and your content as valuable they will rank you higher.
Here are some tips to help you create an eye-catching website, that captures your visitor’s attention.
Create White Space
White space is one of the essential elements of good website design. While you may feel that the white space could be used for something more valuable, white space is necessary.
White space helps to make your content more legible and it also helps your user to focus on elements that are around your text.
Websites that are low on white space look clustered and they often cause major distractions to your visitors. White space is necessary for good web design so you need to strike a balance.
Improve Your Page Speed
One of the most frustrating things that can happen to visitors is to land on a website that loads slowly. You have probably encountered a website like this yourself and you probably left. The speed at which a page load is extremely important to keeping visitors on your website.
A page that loads slowly interrupts the user experience can cause a lot of frustration. One of the major ways in which you can increase your website speed is to decrease the number of images that you use on your page.
Another thing you can do is compress the images before you upload them. Images that are too large are one of the major reasons for slow loading times on websites. This is why keeping your design simple with a lot of white space is so important.
Make Your Hyperlinks Standout
The reason why you hyperlink on your site is to get people to stay on your site and get more information or maybe even to sell them a product or service. One of the easiest ways in which you can grab people’s attention and get them to click on your links a lot more, is to differentiate your hyperlink.
How do you do this? Change the words in the anchor text to the color blue, before hyperlinking. You can also underline these hyperlinks as well. This will make your text send out and entice people to click.
Don’t Make People Wait
If your website sells a product or service, one of the best things you can do to improve the user experience on your website is to have a chatbot. When people come to your website for answers they don’t want to wait and if you’re running a small business or start-up it can be difficult to be online all the time.
Why you cannot be online all the time your chatbot definitely can. Chatbots are easy to install and you can get them customized for your audience. This way someone will always be available to answer questions and decrease the frustration of your visitors.
Another way in which you can increase communication with the use of your website is to create a chat room. Chat rooms are great for hosting virtual webinars or for launching products. If you don’t know how to create a chat room there are tutorials online that will teach you how to do it or you could always hire a web designer.
Use Bullet Points
Using bullet points is one of the easiest ways to segment your information into bite-sized amounts. Bullet points in your content help to highlight key features of any product and service that you have. It does this in a short amount of time because users can zone in on information a lot more quickly.
There are now a lot of different icons available so that you can become very creative with your bullet points. The more creative you get the more it will differentiate important points that you want your visitors to pay attention to.
Consistency in Design
Consistency in design is extremely important for your website. You want to make sure that your header sizes, coloring, button styles, spacing, illustration, and photo styles are all consistent from page to page.
It may sound simple, but you need to make sure your users know that they are still on the site. When they come across a page that is completely different from what they have been browsing before they will become confused, and may even leave.
Keeping your website consistent is the key to keeping users focused.
Make Sure Your Website is Responsive and Mobile-Friendly
With the vast majority of visitors now browsing the web on their mobile phones, you cannot afford to have a website that is not mobile-friendly. A website that has texts that scatter all over the place when viewed on mobile with easily be dismissed by visitors.
Make sure that your navigation bars are also easy to find so that users can find what they want easily. One way to make your site very user-friendly is to have a search bar so that visitors can search your website using keywords.
Make a Website Stand Out
Your website is extremely important to your business, you have no choice but to make it stand out and grab the attention of your visitors. The more you continue to improve the quality of the user experience on your website the more you will increase your conversion rate and decrease your bounce rates.
Make sure that you pay attention to your website statistics and analytics in order to see what pages and concept viewers respond to the most.