You’re busy with your business, we know, but in all things, you should always have your customers’ best interests at heart. By making changes here and there, and by listening to the feedback your customers give you, you will do much to improve your relationship with them.
In this article, we are going to discuss how you might make your customers’ lives easier. By taking the following steps, you will benefit their needs, and you will benefit your own needs, as you should make a profit from their returned custom.
#1: Make it easier for your customers to pay you
At a very basic level, you should make it easier for your customers to get to your checkout. If you have already provided them with the opportunity to save their bank account or Paypal details on your website, they won’t have to re-enter their details every time they want to buy from you.
You should also implement the latest online payment systems, such as Apple Pay and Google Checkouts, as these are designed to be implemented onto the devices your customers are using to shop online.
And you should also consider your international customers. With the services of Airwallex, you can set up global accounts to make life easier for both of you. So, you might set up a Stirling account to serve the needs of your British customers, for example.
#2: Make the relevant changes to your website
For starters, you need to improve your website’s performance if it falls down in any way. Slow loading times, broken links, and confusing page navigation are just a few of the issues that will make life difficult for your customers. If you don’t make the relevant changes, you might lose both potential and existing customers, so hire a website designer if you don’t possess the technical know-how yourself.
Then think about how your customers communicate with you. If they are forever being put on hold on the phone, perhaps because your busy, you should make the necessary changes to your website. For one, you could add social media buttons, as your customers would then be able to get in touch with you on Facebook, LinkedIn, etc. Secondly, you should consider live chat software, as this can be installed with chatbots to manage your customers’ needs when you’re busy. And you should have a contact form on your website, as any queries can then be delivered straight to your email address from your website.
And finally, implement a FAQ page on your website, as this way, you can anticipate customer’s questions by providing the answers they might be looking for when using your business. Not only will this make their lives easier, but it will benefit you as well, as you won’t have to spend a lot of time answering the same customer queries again and again.
Your customers matter to you, so do what you can to make their lives easier. You will benefit from their returned custom if you do, and your business will profit as a consequence.
