Contributed post –
A lot of business owners think that by having a website, they are going to be able to instantly draw in new customers who are ready to buy their products. This is not the case at all, and having a website hoping that you are going to be found just isn’t enough. There are so many reasons why most sites fail to attract visitors, but all of this can be avoided if you simply follow the below rules.
Not Being Mobile Friendly
More and more people are using mobile devices to view a site than ever before. If your site is not friendly enough then it’s about time that you change that. If you do, then you will soon find that you are able to attract way more visitors as a result. Websites that are not optimised for mobile devices will look small and they will also look broken as well. If you want to get around this then try and make sure that you make your site suitable for mobile users. Your website agency should be able to help you to take care of all this. When you sort out your site, you will rank higher on the search engines.
Poor Site Design
Poor website design won’t win your business any points. This is especially the case when your visitors are comparing your site to one of your competitors. If your website looks out of date, then there’s a chance that you will end up losing your customers. You really don’t have to follow any kind of design trend, but you do need to make sure that your site connects with your target audience. Have a look at what your competitors are doing and find out which elements you can do better. When you have done this, you can then begin to work your own style into it.
If your site isn’t being built by professionals, then there’s a chance that you are getting a bad deal. At the end of the day, cheap sites don’t usually give the best solution. Sure, to begin with you may start seeing progress, but soon enough you may find that you end up realising your mistake and that you end up paying for it. You have to make sure that your overall design is modern and that it connects with your audience too. Before you even invest in a new website you need to make sure that the designer has a good level of experience and that they are also able to show you some testimonials from their previous work too.
Not Being Optimised for Search
Even the best websites can fail if they are not fully optimised for search. The buying process starts with a search on Google and if your site cannot be found then you are never going to experience any visitors. If your site is mobile friendly with a great design and a very clear call to action, then there has to be nothing holding you back in terms of your customers. If you want to optimise for search, then make sure that you are actually using a mixture of both short and long-tailed keywords.
Lack of Promotion
One of the main factors in terms of website failure is lack of promotion. Once your site is live, you then need to put the work in to attract visitors. This can usually be achieved through various marketing channels. This includes organic traffic, social media, referral links and even email campaigns. If you are not promoting your site, then your business probably won’t reach its full potential. Your site can work wonders if it is promoted however, and it will almost certainly increase your customer base and even your sales. The solution here would be for you to understand that you don’t need to market to all of your channels. You do however need to make sure that you are active on a few of them. Organic search can also work wonders for your site.
Being Slow to Load
A slow-loading site is ultimately going to fail you. If your site is far too slow to load, then it is going to frustrate your visitors and they will end up going elsewhere. You only have a couple of seconds to try and grab your visitor’s attention. If you don’t quite know why your site is slow, then it may be that it’s not mobile-friendly or even that your browser cache isn’t configured. Other problems include files not being compressed or that you have a very slow server.