Blog » Event Promotion Strategies For Business Leaders Who Feel Clueless

Event Promotion Strategies For Business Leaders Who Feel Clueless

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If you have no idea how to promote a business event, you’re not alone. It’s something that countless other brands struggle with. 

On the one hand, they know that they have to get the message out there by doing something live. But on the other hand, the practicalities of promoting their event and getting people to attend can be quite challenging. 

Fortunately, we’re here to help. In this post, we take a look at some of the methods you can use to promote an event and get the punter rolling in. 


Promote Your Events With Social Media Ads

Social media ads are among the most effective ways to promote your event, raise awareness and drive engagement. 

So why not start using them to promote your events as well? 

While it’s true that most businesses would love all their traffic to come from organic sources, in many cases, it’s not realistic. This is especially the case for a new event with no precedence anywhere on the internet. SEO simply isn’t going to work. So, often, paid ads are the only way to go. 


Use Contests To Get People To Show Up On The Day

Some people will attend your event just because they love your brand, but most won’t. That’s why smart companies always use contests to get people to show up on the day. 

Winners can collect their prizes from the front, but only if they show up. Try if you can to make the prizes worthwhile. People will usually turn out in large numbers for cash. 


Share Your Event On Snapchat

You can also share information about your upcoming event on messaging services like Snapchat if you have a large following. Be sure to include plenty of images from previous events to make it look as exciting and enticing as possible. If you’re not sure how to convert a HEIC file to JPG on your iPhone, there are many guides out there that can help you. 

Ideas include things like publishing information about speakers who will be in attendance, or providing pictures of the different phases of your event. Doing this should provide a reason for everyone to attend. 


Promote Your Events On Instagram

Don’t be afraid to promote your events on Instagram either. It might be the site most famous for the quick selfie and talking about cosmetics, but it also has a vast array of users, many of which are more than willing to invest substantial time exploring your brand. 


Create A Separate Event Page On Your Site

Creating a separate event page on your site is probably the most critical step of all. By doing this, you communicate to your audience that the event itself is incredibly important. It also acts as a kind of information hub that anyone can use to get updates about what your event will involve. 

Please include a full list of speakers that will be at your event. Also make sure that you design the event page into a landing page, allowing people to book their tickets easily. 

Make your next business event a memorable one! Email us today!

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