If you’re looking to improve the SEO of your website but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re a start-up business or you’ve been operating for years, you need to be sure you’re doing all that you can to reach the right people online. Luckily, there are lots of ways in which you can do exactly that with basic SEO skills. From thinking about your keywords to writing meta descriptions, the more you’re doing to optimise your site the better. With that in mind, here are 9 basic SEO tips for small businesses with no experience:
Do As Much Research As You Can
As a beginner when it comes to SEO, you need to ensure you’re doing as much research as you possibly can on the subject. Although it may take some time, it’s important you know exactly what you need to do and how you can implement it within your own business. From getting started to measuring results, the more you start to learn now the better. Thankfully, you’re starting in the right place with this post.
Set Your Goals And Targets
One of the first things you need to do once you have started your SEO research is to ensure you’re setting yourself some goals and targets for your business. Whether that means setting a goal of how many page views you would like to receive or you’d like to set a target of ranking for particular keywords, having an idea of what you would like to acheive is a great way to create a step by step plan. When you’re monitoring your results, it’s also the perfect way to see whether or not you’re on track.
Think About Your Keywords
Speaking of keywords, you need to think about the keywords you would like to rank for as a business. To start, this means thinking about the common words and phrases people would use when searching for your business. Once you have these, you can start your keyword research.
To put it simply, keyword research is the process of taking an in-depth look at each of the words you would like to rank for, looking at whether or not the competition is something you will be able to compete with. From looking at a keyword research tool alongside the pieces that already rank, you will be able to get a good idea as to whether or not you’re going to be able to appear on the first page of results. If you don’t think it’s possible, you can dig deeper to find words and phrases that you do think you’ll be able to rank for. For more information when it comes to keyword research, you can visit this site here.
Consider Doing A Site Audit
Although you don’t have to do this, it’s a great way to see whether or not your site is already performing when it comes to SEO. In most cases, this is something you will have to do externally, especially if you don’t have the background knowledge required to analyse your site.
When doing your site audit, you may also want to look at what your competitors are doing. For SEO competitor analysis tools, you can visit this site here.
Start With Your Homepage
If you know you’re going to be faced with a big job, you might want to consider starting with your homepage, as this is the page that is going to be most likely to rank above everything else.
Create SEO Rich Content
One of the best ways to ensure your site is performing well when it comes to SEO is to create SEO rich content. This means using the keywords you want regularly throughout the content, as well as any related phrases and words that Google will recognise. It’s important not to stuff your content with your keyword and to ensure that everything still makes sense when you give it a read through. For tips and tricks when it comes to writing search engine optimised content, you can visit this site here.
Don’t Forget Your Images
Although you may not realise it, images are a great way to appear in search results on Google, especially if people are using a Google Image Search. By adding titles and alt descriptions to each of your images, you’re not only making them more accessible but you’re giving them the option to appear in search results too.
When naming your images, make sure you’re using keywords and phrases people will use. For example, if there are a woman and a dog in the photo, change the title to women-walking-dog-outside.
Consider Meta Descriptions
Meta descriptions are another great way to ensure your content is ranking and when it comes to getting more clickthroughs, it;’s the best way to ensure people are visiting your site when they see it in Google search. To put it simply, a meta description is the small bit of text that people see after your page title in a search result. If this contains information that shows they have found exactly what they’re looking for, they’re going to be much more likely to click through to your site. If it’s unrelated, they’re simply going to scroll on to the next result.
Hire A Consultant If Needed
Finally, you may want to consider hiring a consultant if you’re unsure where to begin. Whether you want them to point you in the right direction or you want them to carry out the project for you, they will be able to ensure your business is performing well in search results.
With lots of great tips for those with little to no experience, you can be sure you’re doing all that you can to grow your business online. What else can you do? Did we miss any SEO tips off of the list? Let us know your thoughts and ideas in the comments section below.